Fashion Campaign Analysis: Chloe FW '18

As a photographer who loves movement, I can fully appreciate the Chloe campaigns. You’re never visually bored with how they’re captured, and the energy continues to be effervescent in their Fall Winter ‘18 campaign.

Chloe’s Creative Director, Natacha Ramsay-Levi, was inspired by 70’s cinema and mentioned Anjelica Huston, Stéphane Audran, and Sissy Spacek as the muses when the collection debuted. Ramsay-Levi has been with the label less than a year and is already making big strides. In her latest collection, she reconstructed everyday clothing such as deep v’s and drop waists too elongate the female form. The fluidity of the garments is the perfect balance of editorial to streetwear.

Steven Meisel photographed and filmed the campaign that took place on a Brooklyn pier. The film opens up with a model riding a bike amidst the New York skyline then closes in on the remaining models amongst colorfully painted slabs of concrete. The muted colors and sleek hair and makeup are mesmerizing and elevate the garments. As the scene progresses you see the models strutting up a ramp and interacting with one another almost as if they’re on the street. Here you see the contrast between the catwalk and everyday life that creates a friendly, neighborhood vibe. This sequence is replayed three times. The use of repetition trains the viewer’s eye where to look and allows them to notice different details each time. The photographs are film stills that continue to emphasize motion. As we can see, Ramsay-Levi’s vision is effectively communicated through Meisel’s work.

Ramsay-Levi has carefully curated a brand that is raw and real. Instead of creating a lifestyle Chloe is shaping a feeling and capturing a moment. This works well with high fashion because it creates longevity. Older and newer generations can always connect with the brand. As the label continues to be shaped by new hands they’ll never lose touch with how they make a woman feel.

Fashion Campaign Analysis: Miu Miu FW18 "The Conversation"

The Prada sister label, Miu Miu, continues to design collections outside the traditional facets of fashion and stand for conscious femininity. Miuccia Prada brought the label into being to unleash her utmost creative ideas. Bringing order to chaos, she has created a label that is very contemporary. This is smart on her part because this is a brand that will always be relevant. As we have seen, the trend is vintage. Last year we saw 90s fashion then early 2000s, 70s, and now 80s make their comebacks. But, in order to keep having influential brands they have to modernize. It is fine to flirt with the past, but they have to evolve in some way to make it fresh. This is exactly what Miu Miu has done in their latest collection. Snaps to them.

As I mentioned, the vintage vibes are thriving, and a lot of fashion campaigns have left us feeling nostalgic. Miu Miu brought a new tone to the overly used narrative. Their most recent campaign “The Conversation” is set in a 1960’s suburban home. The images captured by the talented, Alasdair McLellan, are punctual and make you feel the power within the image. These are tenacious, confident women and they don’t want you to forget it. Everything from the thick eyeliner, high hair, strong gaze and posing is bold. In a way, it enchants the viewer with such striking details. You want to know what these women are up to because when they get there something big is going to happen. The spellbinding talents are Elle Fanning, Rowan Blanchard, Raffey Cassidy, Adwoa Aboah, Kesewa Aboah, Georgia Jagger, Ariel Nicholson, and Zoe Thaets. True visionaries.

It is great to be inspired by other eras. It forces people to get really creative, and it is always fascinating to see old things in new ways. I am ready for the next decade though, and I am excited to see where it takes fashion.